K-Pop and Tech Artists Collaborate to Build NFTs To Draw Fans

Tech businesses are collaborating with K-pop musicians to develop non-fungible tokens (NFTs) and gain followers through the ownership of digital material on the blockchain.

As a component of Line's DOSI NFT trading service, which launches later this month, Naver and Line Next will launch a brand-new K-pop-focused NFT service called "NOW. Drops."

Drops is connected to Naver's streaming platform NOW, which focuses on broadcasting K-pop concerts and other entertainment events live. Viewers may buy "crystals" and then use them to create NFTs of their favourite Livestream moments, which they can then purchase with the DOSI Wallet.

The girl group Nmixx from JYP Entertainment will be the first K-pop performer to appear on the NOW. Drop platform. The group will perform their upcoming single "Entwurf" live on September 19 before providing fans with behind-the-scenes material and original content. The NFT service will have access to the showcase and other information.

Drops is a component of DOSI, a Line Next-run NFT platform that will launch later this month. A Holdings, the joint venture established and owned equally by Naver and SoftBank, is the parent company of Line Next, a division of Line.

On September 19 through crypto.com, Meta Beat, a local NFT platform, will distribute NFTs of the female group Mamamoo. 3,500 Mamamoo NFTs will be sold, along with the eight albums the group has so far published and other items associated with the group.